Performance Marketing
Paid acquisition managed against qualified pipeline, not impressions.
In short
Performance marketing is paid acquisition managed against a measurable outcome rather than impressions: qualified leads, sign-ups or revenue. Offsage runs Google and Meta campaigns with creative testing and server-side conversion tracking, charged at 15% of ad spend with a $1,500 monthly minimum.
Key takeaways
- Management is 15% of ad spend with a $1,500 monthly minimum — the incentive is tied to spend, so efficiency is reported honestly rather than inflated.
- Creative is produced as batches of variants, so performance can be read against the creative rather than the audience alone.
- Conversion tracking is implemented server-side, because browser-only tracking materially under-reports on modern browsers.
- Campaigns are judged on qualified pipeline, not on click-through rate or impressions.
By Sai Abhipsa Dash, Co-Founder & CEO. Last reviewed 8 October 2026.
How this works
Paid acquisition fails in two predictable ways: the conversion tracking is wrong, so the platform optimises toward the wrong signal, and the creative is not varied, so there is nothing to learn from. Offsage addresses tracking first — server-side events, deduplicated, verified against real downstream actions — because a campaign optimising on a broken signal spends efficiently toward a meaningless goal.
Creative is then produced in batches of variants, which is where the in-house media capability matters. Rather than testing one asset per audience segment, Offsage ships several distinct concepts so performance can be attributed to the message rather than the targeting, and the winning concept can be extended.
Reporting is against qualified pipeline. Platform-reported conversions are treated as a claim to be verified, not a result, because platforms count actions that never become customers. Where a channel produces cheap traffic that does not convert, that is reported as a failure rather than presented as reach.
What this covers
- Google Ads: search, performance max, shopping and remarketing
- Meta Ads: prospecting, retargeting and creative testing frameworks
- Campaign architecture, budget allocation and bid strategy
- Server-side conversion tracking and event deduplication
- Landing page alignment and conversion optimisation
- Creative production in testable variant batches
- Audience research and negative keyword management
- Lead quality feedback loops from CRM to ad platform
- Reporting against qualified pipeline, not platform-reported conversions
Typical stack
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Next.js
- PostgreSQL
Indicative pricing
Directional starting points, not ceilings. Final scope is agreed after a free 30-minute strategy call.
Performance ad management
Campaign architecture and management on Google and Meta at 15% of ad spend, with a $1,500 monthly minimum.
15% of ad spend
Conversion tracking implementation
Server-side event tracking, deduplication and CRM feedback loops, so campaigns optimise against verified downstream actions rather than browser-only signals.
From $1,500
Ad creative bundle
Five creative variants produced for testing, so performance can be attributed to the message rather than the audience alone.
From $1,500
See all pricing ranges across every service, including retainers and terms.
Questions on performance marketing
Management is 15% of ad spend with a $1,500 monthly minimum. The percentage model means the fee scales with spend, so there is no incentive to inflate budgets — Offsage reports when a channel is not working rather than spending to justify the retainer.
No. Ad performance depends on your offer, pricing, market and landing pages as much as on campaign management, and any agency guaranteeing a ROAS is either defining it loosely or planning to spend your budget learning. Offsage commits to tracking being correct, creative being tested systematically, and reporting being honest about what qualified.
Below roughly $3,000 per month in media spend there is usually not enough signal to optimise against, and the learning phase consumes most of the budget. The starting point is discussed honestly against your market and average deal size rather than a fixed minimum.
Server-side, with deduplication, and verified against real downstream actions in your CRM or database. Browser-only tracking materially under-reports conversions on modern browsers, which causes platforms to optimise toward incomplete data. Getting this right comes before scaling spend.
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