Audience Modeling & Ad Spend Optimization for DTC & SaaS Companies

Predictive audience modeling and ad spend optimization for DTC and SaaS brands spending $20k+/month. Reduce wasted ad spend by 20-40% in 30 days with our proven framework. Get your free waste audit today.

Apply for a Free Waste Audit Why we only work with 12 clients/year →
$ $ $ Wasted spend Poor targeting No retention High ROI $100k Ad Spend OFFSAGE Optimization OFFSAGE PREDICTIVE MODEL 0% wasted -0% avg reduction

Why DTC & SaaS Companies Waste 20-40% of Ad Spend

  • You're paying for "full-funnel" campaigns that ignore your actual customer's 7-day decision journey.
  • Your Meta audiences are built on outdated lookalike models that haven't evolved since iOS 14.5 killed tracking.
  • You're getting monthly reports full of "impressions" and "reach" but can't trace a single dollar back to profit.
Industry Average 24% waste OFFSAGE Clients 12% waste

The average DTC brand overpays by 24% on Meta audiences. We cut that to 12% for a $4.2M DTC skincare brand by replacing their agency's "broad targeting" with behavioral cohorts mapped to their Shopify data.

See the full breakdown →

Our Predictive Audience Modeling Framework

A predictive modeling framework built for brands spending $20k+/month that need returns, not experiments.

Top 20% Model
1

Map

We reverse-engineer your top 20% of customers to build predictive audience models—not guesses.

Aligned Messaging
2

Match

Creative messaging aligned to each micro-decision in your customer's journey (not just "awareness" vs. "conversion").

×3 Retention Loops
3

Multiply

Scalable retention loops that turn one-time buyers into repeat customers without manual intervention.

Proven Results: 3.2x ROAS Case Studies

CAC $87 $0 Trial→Paid 0% 0%
Reduced CAC by 27% while increasing trial-to-paid by 9%

How We Did It

  • Replaced generic lookalike audiences with behavioral cohorts from Shopify customer data
  • Built a 3-tier creative testing framework based on customer LTV segments
  • Implemented post-purchase retention loops that recovered 18% of "one-time buyers"
Steal Our Playbook
1.8x 3.2x Before Day 90
3.2x ROAS in 90 days by reallocating budget to high‑intent audiences

How We Did It

  • Audited 14 months of ad spend and found 47% was going to audiences that never converted past trial
  • Rebuilt entire funnel around "intent signals" (demo requests, pricing page visits)
  • Launched micro-retargeting campaigns for users who abandoned onboarding at step 3
Steal Our Playbook
Before After +19% LTV
19% LTV increase by fixing their "leaky bucket" retention problem

How We Did It

  • Discovered 63% of customers never received a 2nd purchase nudge (email automation was broken)
  • Built predictive "next purchase date" models based on product category + order value
  • Created automated win-back campaigns that recovered $127k in the first 60 days
Steal Our Playbook

Audience Modeling & Marketing Services

From basic website development to advanced marketing automation—we handle everything so you can focus on your business.

Web Development

Custom websites, e-commerce platforms, and web applications built for performance and conversion.

  • Custom WordPress & React development
  • E-commerce (Shopify, WooCommerce)
  • Mobile-responsive design
  • Performance optimization
  • CMS integration
Starting at $1,800
Get Quote
SEO

SEO & Content Marketing

Organic growth through strategic SEO, content creation, and technical optimization.

  • Technical SEO audits
  • Keyword research & strategy
  • Content creation & optimization
  • Local SEO for businesses
  • Link building campaigns
Starting at $1,200/month
Get Quote

Social Media Management

Strategic social media presence across all platforms with engaging content and community management.

  • Content calendar & creation
  • Community management
  • Paid social advertising
  • Influencer partnerships
  • Analytics & reporting
Starting at $900/month
Get Quote
Most Popular
ADS

Paid Advertising

Our signature service: Predictive audience modeling that cuts ad waste by 34% on average.

  • Meta, Google, LinkedIn campaigns
  • Predictive audience modeling
  • Creative testing & optimization
  • Conversion tracking setup
  • Monthly performance reports
Starting at $2,000/month
Apply for Audit

Marketing Automation

Email sequences, lead nurturing, and automated workflows that convert prospects into customers.

  • Email marketing campaigns
  • Lead nurturing sequences
  • CRM integration & setup
  • Behavioral triggers
  • A/B testing & optimization
Starting at $700/month
Get Quote

Analytics & Reporting

Data-driven insights and custom dashboards to track performance across all marketing channels.

  • Google Analytics 4 setup
  • Custom tracking & events
  • Monthly performance reports
  • Data visualization dashboards
  • ROI attribution modeling
Starting at $500/month
Get Quote

Need Multiple Services? We Offer Bundled Packages

Save up to 30% when you combine services. Most clients start with our "Growth Starter" package.

Growth Starter

$1,500/month
  • Paid Advertising (Meta + Google)
  • Basic SEO & Content
  • Social Media Management
  • Monthly Analytics Report
Get Started
Most Popular

Growth Pro

$2,000/month
  • Everything in Growth Starter
  • Advanced Marketing Automation
  • Custom Web Development
  • Weekly Strategy Calls
  • Priority Support
Apply Now

Enterprise

Custom Pricing
  • Everything in Growth Pro
  • Dedicated Account Manager
  • Custom Integrations
  • Advanced Analytics & BI
  • 24/7 Support
Contact Sales

Why Choose OFFSAGE for Audience Modeling?

What You Need OFFSAGE Traditional Agency In-House Team
Time to first insight 7 days (waste audit) 30-60 days ("onboarding") 3-6 months (hiring + ramp)
Predictive modeling ✓ Proprietary tools × Manual spreadsheets ✓ If you hire a data scientist ($120k+)
Creative fatigue management ✓ Automated testing framework × "Let's try something new" ✓ If you have a creative team
Accountability ✓ We fire ourselves if no results by Month 3 × 12-month contracts × Salary + benefits regardless of performance
Cost at $30k/mo spend $6k/month $4k-8k/month (+ 6-mo minimum) $15k+/month (1 FTE)
94% retention rate

We Fire Clients Who Don't Hit KPIs by Month 3. Here's Why That's Good for You.

If we can't find measurable waste or unlock new revenue within 90 days, we're not the right fit. That means we only take clients where we're confident we'll deliver—and we've maintained a 94% client retention rate over 5 years.

Our Process: Speed, Specificity, Scalability

No 6-month "discovery phases." No vague roadmaps. Here's exactly what happens:

$

Week 1: Audit

We analyze your last 12 months of ad spend, customer data, and funnel metrics to identify the 3 biggest leaks. You get a video walkthrough + PDF report with exact dollar amounts.

Week 3: Model

We build your Conversion Momentum™ framework: predictive audience models, creative messaging matrix, and retention triggers based on your top 20% of customers.

Week 6: Launch

New campaigns go live with real-time monitoring. We kill underperformers within 72 hours (not 30 days like most agencies).

Week 12: Scale or Sunset

If we've hit KPIs (defined in Week 1), we scale. If not, we refund your first month and part ways. No hard feelings.

$10k

Our Guarantee: Find $10k/Month in Waste or We Refund Month 1

If we don't uncover at least $10,000 per month in wasted spend or missed revenue opportunities within your first 30 days, we refund your first month's fee. Clear, simple, and in writing.

Frequently Asked Questions About Audience Modeling & Ad Spend Optimization

12
Why do you only work with 12 clients at a time?

Because predictive modeling isn't scalable agency work—it requires weekly strategic iteration, not templated reports. Our team of 8 can't deliver the level of rigor we promise if we're juggling 40 clients. We'd rather turn down revenue than compromise results.

28 months
What's your average client tenure?

28 months. Most clients stay until they're ready to build an in-house team (which we help them hire for). We've had 3 clients for 4+ years because they'd rather spend $6k/month with us than $180k/year on salaries + tools.

18-21 days
How do you handle creative fatigue?

We don't wait for performance to drop. Our framework includes a "Creative Decay Index" that predicts when an ad will fatigue based on frequency, CTR trends, and audience saturation. We rotate creative every 18-21 days on average—before your ROAS tanks.

We also run a specialized sprint for SaaS companies struggling with high trial-to-paid drop-off. Ask us about our "Anti-Churn Sprint" →

Get a Custom Quote for Your Project

Tell us about your needs and we'll provide a detailed proposal within 24 hours.

Or reach out directly: hello@offsage.com

Audience Modeling & Predictive Analytics for DTC & SaaS Growth

What is Audience Modeling? Audience modeling is a predictive analytics technique that identifies your highest-value customers and creates lookalike audiences for more effective ad targeting. Unlike traditional demographic targeting, audience modeling uses behavioral data and purchase patterns to predict who will convert.

Why DTC and SaaS Companies Need Audience Modeling: With iOS 14.5+ privacy changes and cookie deprecation, traditional tracking methods are obsolete. Our audience modeling framework uses first-party data and predictive analytics to maintain 3.2x ROAS even in a privacy-first world.

Ad Spend Optimization Results: Our clients typically see 20-40% reduction in wasted ad spend within 30 days. This isn't just cost-cutting—it's reallocating budget to high-intent audiences that actually convert, improving both ROAS and customer lifetime value.

Ready to Stop Wasting Ad Spend? If you're spending $20k+/month on advertising and want to optimize your audience targeting, our predictive modeling framework can help. Get your free waste audit today.

Ready to Stop Wasting Ad Spend?

We're selecting 2 new clients this month. Choose your path:

Apply for a Strategy Audit

Get a free waste audit (normally $2,500). We'll show you exactly where your ad spend is leaking—even if you don't work with us.

2.4×

See How We 2.4x'd a SaaS Company's ROAS

Download our 14-page case study showing how we turned a $12M ARR SaaS company's "broken funnel" into a 2.4x ROAS engine in 90 days.

Includes: full campaign breakdown, audience models, creative testing framework, and retention automation blueprint.

Audits close in 6 days, 14 hours

We review applications weekly and respond within 48 hours.